The Design Process: How it Works

Consultations and quotes are always free, as they are a first essential step to the design process. We will create a game plan together and discuss options on how I can best serve your needs. Whether it be a personal or business-related project, this step helps us establish short-term and/or long-term goals. We can communicate via email or phone to ask each other the right questions. By the end of the consultation, we will both have a clear idea of what to expect with the design and timeline.

Think of this step as a creative brief. We will ask the 5 W's to answer the right questions: 

WHO is the project for?

WHAT is being designed?

WHERE will it be used (digital or print)?

WHEN is it needed?

WHY are we doing it (what do you hope to accomplish)?

Whether it is an established business with existing branding or you're starting something from scratch, gathering information on your style tastes and preferences will help me produce a design best tailored to your needs. This is also the time you can send any information that should be included in your design, such as particular images, contact info, particular verbiage, etc. This can be sent through the form on my contact page or emailed directly to naomi@pennyacredesigns.com.

You will receive your first initial design proof as a PDF file via email within the approximated timeline we discussed. If this is a logo project, you will receive 3-6 initial options and we will go from there. Unless specified, I will produce one design to begin with, and then we can make adjustments as needed.

This is the step in which there will be the most back and forth communication. You can take the time to review the design, get input from others, and then provide any feedback you may have. I will make adjustments until the product is to your satisfaction - this is about getting what YOU want! I am here to make sure you're happy with what you get! For this reason, the design fee includes unlimited revisions to the design. However, this can be amended at any time if the amount of revisions is no longer proportionate to the previously agreed upon fee and timeline.

Once the design is approved and you are happy with the final product, you will receive a variety of file types via email or a file-sharing website. The type of files will depend upon whether you plan to use the design for digital media or print material. For logos, you will always receive 5 file types: Ai, EPS, PDF, JPG, and PNG. The artwork is now yours to use for display, reproduction, future adaptations, etc. 

If you plan on printing the artwork, it is your responsibility to move forward with that step. However, I can make recommendations to local print shops, request quotes, and send print-ready files if needed.

Upon completion, you will receive an invoice via email for payment due upon receipt.